Case study · Intuit

Shaping a $1B+
venture concept

Led design of a new venture idea and drove scrappy experimentation, resulting in a new concept yielding one of the highest conversion rates seen by executive team for early-stage ideas.

$1B+

Opportunity validated

35k

Use cases simulated w/o code

1

Patent application co-authored

Scrappy experimentation stack

Validating TAM/SAM assumptions with demand & self service tests

Context

Intuit New Business Discovery team was tasked to uncover $1B+ innovation opportunities beyond the core business.

Other team members: 1 principal venture architect, 1 design strategist, 1 engineer.

My role

Led scrappy experiments to test venture assumptions

  1. 01

    Led problem-solution fit prototyping & testing

  2. 02

    Led paid demand & self service testing

  3. 03

    Contributed to monetization explorations & modeling

  4. 04

    Informed pivot & target market decisions

Impact

Speed over perfection

  • Co-developed new concept

    Yielding one of the highest conversion rates seen by executive team for early-stage ideas.

  • Fast tracked validation of SAM

    And monetization options by leveraging no-code solutions to simulate 35k use cases in one geography.

  • Co-authored a patent application

    On enhanced AI accuracy with engineering team.

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